The Online Education Niche
The Shift
The situation of the world where we are in right now (as of
this time) allows many of us to adapt to so many changes – from traditional business
stores to opening online shops; from commute lifestyle jobs to home-based jobs;
from classroom set- up to home schooling; from mall shopping to online
shopping, and the like. These shifts made many excited while these also made
others anxious and bored. What about you? Life must go on… And, it must be in a
deeper, higher and wider perspective no matter what. Now, learn to adapt and
adjust.
Online Education
Over the past three months, I was not able to write articles
or blog posts for this site because we (my family) were busy in digital product
creation for one of our online shops in the education niche. My husband and I
are not teachers but while we are helping our child to understand some of her
lessons, some Google ads are popping up while we search for subject areas
related to the lessons which we hardly remember. This has led us to create digital
product(s) that have now been posted in an online education digital platform
where it is now making some few sales. I will post our online shop link in the
“SHOP” page when we reach our 100th product milestone.
The online education niche is rising these days especially
in the South-East Asia. Entrepreneurs, designers, influencers, business owners
specially the affiliate marketers and coaches are looking into the potential of
online education platforms. For marketers, target audience is easy to identify
and this makes marketing worthwhile products and services easy, as well.
Products and services you can promote:
1.
Educational Games
2.
E-books / Books
3.
Planners / Journals
4.
Courses
5.
Training
6.
Membership sites
7.
Tutoring sites
Micro niches:
1.
Instrumental Music
2.
Graphic Arts
3.
Music Composition
4.
Visual Arts
5.
Creative Writing
6.
Informational Texts
7.
Expository Writing
8.
Classroom Management
9.
Critical Thinking
10.
Life Skills
11.
All subjects – including but not limited to:
English, Science, Math, etc.
Types of Products and Services:
1.
Physical Products
2.
Online Services
3.
Digital Products
4.
Combination of physical and digital products
The Need
Educational resources are almost everywhere. Yes, this is
true. But you will see how many more quality materials and resources are so
much needed this time. If you can find or create worthwhile educational
resources or materials for learners, please do so and share. It will help a lot
improve students’ engagement in learning and studying and inspiring other
educators do the same.
21st Century Educational Technology
With the help of advanced technology, dissemination of ideas
and resources can now be made real-time in places where internet is available.
Teachers or educators who are adapting and adjusting to this so called “technology-enriched
environment” are clambering and scrambling to meet the demand.
Product Creation
You can share your knowledge and ideas in the educational
environment even if you are not a teacher/tutor/educator by creating products
and services for them to use in their teaching – whether teaching online or in
a classroom setting. How to do that? Well, you can make resources which can be
printed for distribution or resources that can be used digitally without the
need for printing. You may give them for free or you can sell them in online
marketplaces of educational materials.
Printable Products vs Digital Products
Not all learners and teachers are comfortable in using some
applications available online. They need printed resources so they can focus
and not disturbed with popping ads or not tempted in clicking almost every
button to satisfy their curiosity. As a product creator, you can make both
versions and make it compatible with what they need whether printable or
digital materials.
Types of E-learning Platforms
1.
Student Management System (SMS)
2.
Assessment Software
3.
Virtual Classroom Software
4.
Video Conference Software
5.
Massive Open Online Courses (MOOC)
6.
Learning Management System (LMS)
7.
Online Tutoring Platforms
8.
Online Marketplaces
Think of how you can contribute to the online education
community – it’s worthwhile, indeed!
“Learning is not attained by chance, it must be sought for
with ardor and attended to with diligence.” -Abigail Adams
“Obstacles are those frightful things you see when you take your eyes off your goal.” -Henry Ford
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