Content Marketing: How to Drive High Quality Traffic to Your Website

The internet is a great place to market products and services.  In this article, we will discuss about content marketing and why content marketing is an effective way to generate high quality traffic to your website. I will also provide some tips on how to drive high quality traffic to your products or services.

1. What is content marketing?

Content marketing is a powerful marketing strategy that allows you to create and distribute content that is relevant to your niche. The content can be about anything, but focuses mainly within your niche. The contents can be in the form of articles, videos, audio files, or any other type of media. With content marketing, you have the ability to build a large audience that is interested in what you have to say through written texts, audios, infographics and videos or a combination of these. The content will then be shared across social media platforms and other websites. This sharing will help drive traffic to your website or blog, channels and pages and ultimately to your products or services.

2. Why content marketing is effective

A lot of people are turning to content marketing specifically video marketing because it is one of the most effective way to generate traffic to their products or services. There are many different types of content marketing – it can be organic or paid. Why content marketing is effective? The most important thing to remember is that the goal of content marketing is to help people find solutions to their problems thus giving them value. Providing a solution like explaining in the “How to…” in a videos can be compelling. Even providing solution through infographics in a “Steps on how to…” can give audience a high-value creative and time-saving descriptive images through simplified content solution. Another content is through texts or articles.  Article marketing cannot be undermined because of Search Engine Optimization (SEO). Quality articles drive great traffic to blogs and websites if these articles are SEO optimized at all angles – meta descriptions, alt texts, keywords on-page or off-page links, etc. Writing articles with a combination of other media like graphics, videos and audios will give a fantastic result. For example, people are searching video content for a certain niche, the videos in your content may show up in Facebook, Tiktok, Youtube, etc. When they are looking for audio, there is also a big chance that the podcast will be shown to your targeted audience. And when they are looking for graphics or illustrated content, your infographic content may be shown through Pinterest as well.

3. How to drive high quality traffic to your website

The best way to drive high quality traffic to your website is to put a lot of effort into your SEO. It would also be best if you put a lot of effort into your content like putting keywords into the right places – titles, tags, headlines, meta descriptions, etc. The content should be unique and not just copied from other websites. You should also put a few links to your best content pages where it makes sense. When you include your keywords in the web pages' title tags, posts and meta descriptions, be sure to use a combination of low competition and long tail keywords. This helps the search engines find your pages much more effortless. You should also include your keywords in the content images and video titles. Avoid too much links pointing outside your website if necessary. If you cannot avoid putting links for your affiliate products or services, make a pillar page or pillar post within your blog or website dedicated for this purpose, where you can use this page to put all the necessary links. Be sure to set to a  “nofollow” attribute for best result.

Share your contents to social media platforms like Facebook, Twitter, Pinterest, Instagram, etc. Use paid advertising if you would like to optimize and scale. I will make a separate post about paid advertising soon.

4. Conclusion.

The best way to drive high-quality traffic to your products and services is to create a blog, a page or pages, channels, boards or a combination of all of these. Then use them to promote your products and services. Once you have created your blog, pages, channels and boards, you should make sure that it is optimized for search engines. SEO optimized contents will surely find a “sweet spot” in the search engines' algorithms. So be sure to name your images, videos and audios with the right keywords. Contents with the right meta descriptions, titles and headlines will rank higher in the search engines. I hope this article helped you understand much better about content marketing and gave you solutions on how to drive high quality traffic to your products and services. If you apply these techniques, then you will surely find and see to yourself that content marketing is indeed, easy and not difficult at all.

"Work joyfully and peacefully, knowing that right thoughts and right efforts will inevitable bring about right results." - James Allen

"We go where our vision is." - Joseph Edward Murphy

 

Affiliate Marketing: The Online Education Niche

The Online Education Niche 

The Shift

The situation of the world where we are in right now (as of this time) allows many of us to adapt to so many changes – from traditional business stores to opening online shops; from commute lifestyle jobs to home-based jobs; from classroom set- up to home schooling; from mall shopping to online shopping, and the like. These shifts made many excited while these also made others anxious and bored. What about you? Life must go on… And, it must be in a deeper, higher and wider perspective no matter what. Now, learn to adapt and adjust. 

Online Education

Over the past three months, I was not able to write articles or blog posts for this site because we (my family) were busy in digital product creation for one of our online shops in the education niche. My husband and I are not teachers but while we are helping our child to understand some of her lessons, some Google ads are popping up while we search for subject areas related to the lessons which we hardly remember. This has led us to create digital product(s) that have now been posted in an online education digital platform where it is now making some few sales. I will post our online shop link in the “SHOP” page when we reach our 100^th product milestone.

The online education niche is rising these days especially in the South-East Asia. Entrepreneurs, designers, influencers, business owners specially the affiliate marketers and coaches are looking into the potential of online education platforms. For marketers, target audience is easy to identify and this makes marketing worthwhile products and services easy, as well.

Products and services you can promote:

1.       Educational Games

2.       E-books / Books

3.       Planners / Journals

4.       Courses

5.       Training

6.       Membership sites

7.       Tutoring sites

Micro niches:

1.       Instrumental Music

2.       Graphic Arts

3.       Music Composition

4.       Visual Arts

5.       Creative Writing

6.       Informational Texts

7.       Expository Writing

8.       Classroom Management

9.       Critical Thinking

10.   Life Skills

11.   All subjects – including but not limited to: English, Science, Math, etc.

Types of Products and Services:

1.       Physical Products

2.       Online Services

3.       Digital Products

4.       Combination of physical and digital products

The Need

Educational resources are almost everywhere. Yes, this is true. But you will see how many more quality materials and resources are so much needed this time. If you can find or create worthwhile educational resources or materials for learners, please do so and share. It will help a lot improve students’ engagement in learning and studying and inspiring other educators do the same.

21^st Century Educational Technology

With the help of advanced technology, dissemination of ideas and resources can now be made real-time in places where internet is available. Teachers or educators who are adapting and adjusting to this so called “technology-enriched environment” are clambering and scrambling to meet the demand.

Product Creation

You can share your knowledge and ideas in the educational environment even if you are not a teacher/tutor/educator by creating products and services for them to use in their teaching – whether teaching online or in a classroom setting. How to do that? Well, you can make resources which can be printed for distribution or resources that can be used digitally without the need for printing. You may give them for free or you can sell them in online marketplaces of educational materials.

Printable Products vs Digital Products

Not all learners and teachers are comfortable in using some applications available online. They need printed resources so they can focus and not disturbed with popping ads or not tempted in clicking almost every button to satisfy their curiosity. As a product creator, you can make both versions and make it compatible with what they need whether printable or digital materials.

Types of E-learning Platforms

1.       Student Management System (SMS)

2.       Assessment Software

3.       Virtual Classroom Software

4.       Video Conference Software

5.       Massive Open Online Courses (MOOC)

6.       Learning Management System (LMS)

7.       Online Tutoring Platforms

8.       Online Marketplaces

Think of how you can contribute to the online education community – it’s worthwhile, indeed!

“Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.” -Abigail Adams

“Obstacles are those frightful things you see when you take your eyes off your goal.” -Henry Ford 

Affiliate Marketing: Top Ten Shopee Mall Shops (Lazada Shops) to Promote

List of Top Ten Shopee and Lazada Mall Shops to Promote

This is a list of most recommended Shopee Mall Shops to promote. These shops have strong credibility and have gained customers’ trust over the past few months, years and decades.

So if you are an affiliate marketer in the Philippines looking for affiliate products to promote, check out these shops with their links to Shopee and Lazada:

1. The SM Store - The SM Store is owned by Mr Henry Sy, Sr., it started as a shoemart in Carriedo, Manila, Philippines in 1958 and expanded as store chain nationwide, now is one of the most successful businesses in the Philippines. It has expanded from shoe store to almost all lines of businesses – banking, investments, holdings, land development, etc.
   
   
2. Watsons – Watsons is a health care supply chain store in some parts of Asia and Europe. It has almost 8000 stores and 1500 pharmacies in Hong Kong, Indonesia, Macau, mainland China, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Turkey, United Arab Emirates, Ukraine, Russia and Vietnam. Its headquarters is located in Hong Kong.  Watsons is one of the best choice to promote as an affiliate marketer because of its credibility.
   
   
3. Human Nature – Human Nature is a health and beauty product manufacturer.  Human Nature sells their products through membership and dealership packages. Its advocate is to promote Philippine natural products and aims to help the masses by selling their quality products at very affordable prices.  As an affiliate marketer, you have two options, you can promote their products displayed in Shopee or Lazada or become a dealer and have your own online dealer store.  Whichever you prefer, best results come by willingness to succeed – apply your talents and put extra efforts to reach your goals.
   
   
4. Belo Essentials –Belo Essentials is a very well known brand of beauty products. Belo Essentials is owned by Maria Victoria "Vicki" Gonzalez Belo-Kho, a Filipina dermatologist and television personality. She is the founder, CEO, and medical director of Belo Medical Group. Belo Essentials products are some of the most sought brands by Filipino men and women, as well as some foreign nationals who come to visit the Philippines.
   
   
5. Puritan’s Pride Philippines- Puritan’s Pride Philippines is a one of the most recommended brands of health and wellness products. Puritan’s Pride’s headquarter is located in New York, U.S.A. Puritan’s Pride carries lines of vitamins, minerals and food supplements for adults. Their products is very easy to market and promote because the company is trustworthy and has strong credibility not just in the Philippines but around the world.
   
   
6. Oppo – Oppo Philippines is one of the most trusted brands of mobile phones in the country. Their products are of high quality, user-friendly and budget-friendly. Aside from these, their products are trendy and very durable. Most millenials are using this brand because the features fit well in this digital age. If you are an affiliate marketer who is very picky in promoting products, this brand will not fail you.  Oppo Philippines has proven its worth in the country as well as across the globe.
   
   
7. Vivo – Vivo products are user friendly and budget-friendly just like Oppo. Vivo has taken the lead in their X, V, and Y series.  Their products have a very high market demand and most get easily sold out. So if you are the kind of an affiliate marketer who promotes and describes all details in your product promotion, try to shift to a better strategy of promoting the store as a whole than by promoting individual products. OR, try to promote individual products with a countdown timer just not to fail customers who wishes to take more time before purchasing the product(s). Vivo is an excellent brand for on-the-go customers.
   
   
8. Zeus ph  - Zeus ph offers the latest curations from Nike, Vans, New Balance, Puma and today's top sports brands sourced from their official Philippine partners of well known brands. ZeusPH caters high quality products and customers service with utmost level. Zeus ph is a booming avenue of various trusted brands known across the globe.
   
   
9. Unilever Home Care – Unilever Home Care is a company that carries different well known brands worldwide. The business give high value to their advocacies to raise standards of living, protect and regenerate nature, to promote positive nutrition, wellness and health, etc. Unilever Home Care brands are very easy to promote and advertise because the reputation of their brand partners have been proven ages ago until today. So, if you want to aim for a long-term customers keep promoting their products. Why? Their products are mostly consumables. When loyalty and trust of customers to the brands they carry have been established, it is very easy to earn commissions repeatedly.
   
   
10. Quaker Philippines – Buy and taste then advertise -it is included in my TOP TEN!

The Need to Plan Your Advertising Strategy

Affiliate marketers who would like to build their online presence, credibility and authority do not act in haste – they plan their strategies.  If you heard this: “A/B Testing”, that is commonly used in order to save time and costs, it is what I am emphasizing with much details. A/B tests are best recommended when you use paid advertising. It is good to analyze statistics or data in order for you to optimize your profits and minimize your costs to the lowest level possible. 

You may be asking why I have listed these top ten shopee mall shops for marketing and then in the last part of this article jumps to A/B testing? The reason is this: choosing products to promote is very easy, choosing the right audience is easy, choosing potential customers from your audience is never easy – so you have to test which ads will work best. I remember what my former professor said (or asked), “What is the difference between Chinese businessmen and Filipino businessmen?” There was silence in our class since more than half of our class are Filipino-Chinese, some are full-blooded Filipinos while more than one-fourth are full-blooded Chinese but are Filipino citizens! Then, the silence was broken when one of my classmates raise his hand and answered, "It depends, Miss." 

Now, whether you belong to the class or not, you must be in the right place to see the best perspective.

"In business, you don't get what you deserve, you get what you negotiate." - Chester L. Karrass

Affiliate Marketing: Promote Shopee and Lazada Products

Affiliate Marketing in the Philippines

Affiliate Marketing is one of the easiest and most convenient ways to start earning online. There is a vast affiliate marketing programs available internationally which are accessible in the internet today. These affiliate programs offer different categories from physical products, digital products as well as services. But in this article we will focus on Shopee and Lazada affiliate programs since most beginners in the affiliate marketing world need few guide on how to start in this journey.

The situation in the Philippines amidst Pandemic is not a joke as unemployment rates increase especially in the National Capital Region. Some people who were not given chances to retain their jobs moved to their provinces to start or re-start new lifestyle – in a sense a “new normal”. And if you are one of them, don’t get discouraged but take heart! This may be your chance to become a successful Affiliate Marketer!

Five Easy to Follow Steps on How to Promote Shopee and Lazada Products

Affiliate Marketing Step #1: Registration as a Publisher at Involve Asia – To register at Involve Asia, you need to at least have a “Property” where you can display the Advertisers’ products. The property can be a Facebook page, Facebook group, Pinterest Page, Instagram Business or Personal account, Youtube Channel, Twitter, Website, etc. Fill up the Registration Form with your details, submit and wait for the approval of your account as a Publisher.

Affiliate Marketing Step #2: Approved Account – Once your account is approved, you need to apply to different Advertisers in the Involve Asia platform. When your application is submitted, accepted and approved by the Advertiser, you can then promote any of the products of that Advertiser.

Affiliate Marketing Step #3 Choose a way to promote a product(s). You can promote different products through shoplinks, deeplinks, banners, vouchers, datafeed, etc. One of the most easiest and effective way to promote affiliate products of Shopee and affiliate products of Lazada is through deeplinks. My husband and I often use this method to promote affiliate products because in our experience, this marketing method works for us.

Affiliate Marketing Step #4 Be sure to target the right customers or group of people – correct audience matters! Why? Niche focus is compared to a Dart Board while Dart Pins are compared to your products. You must give or offer right products to the right audience. In other words, throw the pins to the board with precise move force and timing. Likewise, offer products which match the exact tastes, age groups, interests, etc. of your prospective customers.

Affiliate Marketing Step #5 Choose at least two or more properties or platforms to introduce, promote or advertise those affiliate products. We use usually use Pinterest and Facebook when marketing affiliate products.

Why are products from Shopee and Lazada easy to promote in the Philippines?

Most Affiliate Marketers choose to promote affiliate products from Shopee and Lazada because of the following reasons:

• Shopee App and Lazada App – Both applications are user-friendly for both buyers and sellers. The apps can easily be installed with only few clicks.
• Mode of Payments – The Cash-On-Delivery (COD) offer of Shopee and Lazada attracts buyers who are skeptical of payment first policy.  With COD, buyers can check out products without hassle.
• Mode of Shipment – Local suppliers or sellers have the option to choose what couriers to enable in at the seller center back office. Enabling two (2) or more courier providers is an advantage.
• Shopee and Lazada – are the two most popular buy and sell app for all ages in the Philippines.

5.  Trusted Brands and Sellers – There is no need for heavy advertising because most brands and sellers in both platforms are properly screened and verified. The advantage of this is that affiliate marketers that promote these affiliate products and or affiliate programs do not need to heavily boost their promotions or advertising efforts thereby making affiliate marketing an enjoyable business.

Five Tips in Affiliate Marketing – Promote Shopee Products

Affiliate Marketing Tip #1: Choose a trusted brand.  When promoting affiliate products, be sure to read the comments of the buyers and from their comments generate your catchy introduction or promotional text.  For example, you have read a comment saying the product is good, the size is perfect, the color of the items delivered is exactly the same color of the item ordered, etc. Here, you can make advertisement posts like: “This is one of the best sellers. See comments of satisfied customers, etc.”

Affiliate Marketing Tip #2: Be mindful of seasonal products.  For example, one or two months before an event or holiday, you should have planned what affiliate products to promote – Christmas Season products – ham, Christmas tree, gift ideas and e-gift cards, etc.

Affiliate Marketing Tip #3: Use a catchy image or picture when you promote affiliate products to social media platforms. Choose or create images that catch the attention of the audience.

Affiliate Marketing Tip #4. Use texts or put a short text and readable information in the product image – price, sale, unit or brand, etc.  My husband and I have proven that this affiliate marketing method is very effective.

Affiliate Marketing Tip #5.Put a call-to-action in your posts. “Shop now” Buy now” “Learn more”, “Click here”, are just some of the most popular CTAs that work well.

Affiliate Marketing as a Passive Income Stream

Once Affiliate Marketing Strategies are properly planned and set in place, the online business will thrive and will provide a long-term passive income stream. To conclude, affiliate marketing is one of the best and easiest ways to build an online business.  More so, there is no need to buy or manufacture products to sell and promote, no warehouse costs, no shipping costs, no inventory to maintain. Affiliate marketers just need to put advertising strategies, a little investment to promote if you plan to promote via paid advertisements, and of course, the ability to observe market behavior, trends, and courage to implement planned those affiliate marketing strategies you have in mind.

Something for you to think about:

Beginner (Affiliate Marketer 1) – develops new strategies on his own.

Beginner (Affiliate Marketer 2) – implements what is tried and proven strategies

Beginner (Affiliate Marketer 3) – combines new and tried affiliate marketing strategies

Beginner (Affiliate Marketer 4) – confused.

Expert: I think I have experienced 1-4!!! The difference is that I can easily shift and swift when it is needed!

"The first rule of focus is this: where ever you are be there". Unknown Author

"Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus". - Alexander Graham Bell

Welcome to OBC

 Welcome to OBC

In this corner you’ll find some ways to gather your ideas and passion and then turn them into some meaningful and productive outcome.

Open up your mind, be creative and turn your ideas into life!

"Good company in a journey makes the way seem shorter." — Izaak Walton