Content Marketing: How to Drive High Quality Traffic to Your Website

The internet is a great place to market products and services.  In this article, we will discuss about content marketing and why content marketing is an effective way to generate high quality traffic to your website. I will also provide some tips on how to drive high quality traffic to your products or services.

1. What is content marketing?

Content marketing is a powerful marketing strategy that allows you to create and distribute content that is relevant to your niche. The content can be about anything, but focuses mainly within your niche. The contents can be in the form of articles, videos, audio files, or any other type of media. With content marketing, you have the ability to build a large audience that is interested in what you have to say through written texts, audios, infographics and videos or a combination of these. The content will then be shared across social media platforms and other websites. This sharing will help drive traffic to your website or blog, channels and pages and ultimately to your products or services.

2. Why content marketing is effective

A lot of people are turning to content marketing specifically video marketing because it is one of the most effective way to generate traffic to their products or services. There are many different types of content marketing – it can be organic or paid. Why content marketing is effective? The most important thing to remember is that the goal of content marketing is to help people find solutions to their problems thus giving them value. Providing a solution like explaining in the “How to…” in a videos can be compelling. Even providing solution through infographics in a “Steps on how to…” can give audience a high-value creative and time-saving descriptive images through simplified content solution. Another content is through texts or articles.  Article marketing cannot be undermined because of Search Engine Optimization (SEO). Quality articles drive great traffic to blogs and websites if these articles are SEO optimized at all angles – meta descriptions, alt texts, keywords on-page or off-page links, etc. Writing articles with a combination of other media like graphics, videos and audios will give a fantastic result. For example, people are searching video content for a certain niche, the videos in your content may show up in Facebook, Tiktok, Youtube, etc. When they are looking for audio, there is also a big chance that the podcast will be shown to your targeted audience. And when they are looking for graphics or illustrated content, your infographic content may be shown through Pinterest as well.

3. How to drive high quality traffic to your website

The best way to drive high quality traffic to your website is to put a lot of effort into your SEO. It would also be best if you put a lot of effort into your content like putting keywords into the right places – titles, tags, headlines, meta descriptions, etc. The content should be unique and not just copied from other websites. You should also put a few links to your best content pages where it makes sense. When you include your keywords in the web pages' title tags, posts and meta descriptions, be sure to use a combination of low competition and long tail keywords. This helps the search engines find your pages much more effortless. You should also include your keywords in the content images and video titles. Avoid too much links pointing outside your website if necessary. If you cannot avoid putting links for your affiliate products or services, make a pillar page or pillar post within your blog or website dedicated for this purpose, where you can use this page to put all the necessary links. Be sure to set to a  “nofollow” attribute for best result.

Share your contents to social media platforms like Facebook, Twitter, Pinterest, Instagram, etc. Use paid advertising if you would like to optimize and scale. I will make a separate post about paid advertising soon.

4. Conclusion.

The best way to drive high-quality traffic to your products and services is to create a blog, a page or pages, channels, boards or a combination of all of these. Then use them to promote your products and services. Once you have created your blog, pages, channels and boards, you should make sure that it is optimized for search engines. SEO optimized contents will surely find a “sweet spot” in the search engines' algorithms. So be sure to name your images, videos and audios with the right keywords. Contents with the right meta descriptions, titles and headlines will rank higher in the search engines. I hope this article helped you understand much better about content marketing and gave you solutions on how to drive high quality traffic to your products and services. If you apply these techniques, then you will surely find and see to yourself that content marketing is indeed, easy and not difficult at all.

"Work joyfully and peacefully, knowing that right thoughts and right efforts will inevitable bring about right results." - James Allen

"We go where our vision is." - Joseph Edward Murphy

 

Work At Home Ideas

         As the workforce shifts from office to online, people are working from home more often. Whether you're a full-time office worker in a cubicle, or a freelancer with a laptop, your office is probably in your house.

            This is one of the many reasons why the idea of working from home has become a popular concept. But with the increase in technology, many people are finding themselves working from home too much. It's difficult to balance work with personal time and that can cause stress. Luckily, there are ways you can work from home without burning out.

         For a successful and productive work from home experience, you need to have a plan. Plan what time of the day you will focus on working from home. In that way, you may be able to manage your time doing other chores while at home. It is important to have a plan for when you are working from home so that you can stay productive and happy.

Work from home tips

         If you are looking for work from home ideas, you have come to the right place. There are a lot of work from home ideas that you can try out. You can find a job, start your own business, or find a way to make money online.

            There are a lot of different ways to make money online and it is important to choose the one that is right for you. It is also important to think about how much time you are willing to put into your work. Some work from home ideas can be done in a short amount of time, while others can take a lot of time.

            You should also consider what type of work you want to do. Some work from home ideas are better suited for people who are creative, while others are better for people who are technical. Here are some of the best work from home ideas that you can try out:

1. Work from home as a virtual assistant.

2. Work from home as a virtual salesperson.

3. Work from home as a freelance writer.

4. Work from home as a freelance artist

5. Work from home as a blogger

6. Work from home as a vlogger

7. Work from home as a web designer

8. Work from home as a copy editor or proof reader

9. Work from home as a tutor

10. Work from home as an online seller

11. Work from home as a photo editor

12. Work from home as a video editor

13. Work from home as an affiliate marketer

14. Work from home as an encoder

15. Work from home as a publisher

16. Work from home as an advertiser

17. Work from home as a transcriber

18. Work from home as a social media manager

19. Work from home as a digital product developer

20. Work from home as drop shipper

 Work from home tools

The following tools can help you do your work effectively:

1. A reliable internet connection
2. A laptop computer or desktop computer
3. A good headset
4. A good chair
5. A good desk or table
6. A reliable printer
7. A printer stand
8. A good lamp or desk lamp
9. A conducive working environment

Conclusion

        I hope you enjoyed this blog about work from home ideas. I wanted to share some tips for those who are considering starting a work from home business. There may be some ideas here that will help you on your path to success. If you have any further questions, please reach out to us or leave a comment below. Thank you for reading, I would love to hear from you!

"Writing is thinking on paper." - Willian Zinsser

"When the will is ready, the feet are light." - Unknown Proverb

Publishing: Low Content and No Content Publishing Business

Low Content and No Content Books

No content and low content publishing at Amazon Bookstore is another great business idea that you can start anytime and continue to earn royalties as long as the e-books or books are available in the Kindle Bookstore.  So, what are no content and low content books?  No content and low content books are products categorized as books with minimal contents like coloring books, children’s books, journals and diaries, prayer guide journals, diaries, quotation books, etc. while no content books are products without any content at all like, notebooks, sketchpads, ruled notebooks, math notebooks and the like.

No Content and Low Content Books: How to publish

This article written previously will guide you how to create an account at KDP, "Earn Passive Income by Publishing E-books".  The simple steps are very easy to follow.  Then after account creation at Kindle Direct Publishing Platform,  you have to the following steps:

The No Content or Low Content Publishing Steps

Here let us focus on Low Content Publishing although the same steps are followed when publishing No Contents books. This list is my own procedure which you may follow if you wish or set this as a guide as a beginner in the KDP publishing world.

Low Content Publishing Step #1 Prepare the details of your low content book

You should have a clear title, sub-title and book descriptions ready. Why? This is where your basis on where to focus on working on the covers and interiors of your book. Amazon would like that the book front covers bear a word or phrases from your book title. When we (my family and I) first uploaded our first Low Content books, we did not know about this so the books were returned to “draft” mode for us to edit the covers and re-upload them.  So, if you would like your work to be smooth and avoid major edits, you should keep this in mind. Also, start to build your own brand which will give you a cutting edge in terms of advertising and product promotions.

Low Content Publishing Step #2 Research the keywords you will use and decide the categories of your Low Content books.

As a beginner, do not skip the keywords section because this is very important. Keywords are essential in finding your products across Search Engines as well as within Amazon.  If you do not know what exact keywords to use, go to the homepage of Amazon, choose books department then type in your niche in the search bar. You can see the search bar portion auto-filled with phrases while typing in – those are useful.  Now, decide what to use from there. Fill in all the 7 blank areas for keywords and make a research on what are the best keywords to use.

Then, decide two (2) categories for your books.  For me, this is essential to know at first before making the Low Content manuscripts and covers as these give me a clearer vision of the outcome of what the covers will look like. For example, on coloring books: you will decide if it is an adult coloring book, or kid’s coloring books. (these seats at different categories) diving deeper into niches, coloring book for adults – inspirational or motivational artworks and lettering. (these would again fall into another category) . Other publishers choose the categories after the manuscripts and covers of the books have been prepared. But, everyone has his own strategies how to manage things and make them work well with the right outcome.  Look and follow what will work best for you.

Low Content Publishing Step #3 Decide the size of the manuscripts

Since Low Content books fall under paperbacks, the size is definite. You should define what is the height and width and how many pages will there be. The minimum required number of pages for paperbacks in Amazon is 25 pages. I suggest that you make it a little bit higher.

TIP: Make an interior or manuscript that you can re-use even with just a little edits. Examples: Planners, Study Journals or any evergreen niches. With this strategy in mind and in place in your works, you  will save a lot of costs, effort and time which in the long run will make you more efficient and flexible.

Low Content Publishing Step #4. Work on your manuscripts and covers.

You can create your interiors or manuscripts yourself using Word document or Power point and export them to PDF. You may also hire somebody in Fiverr or Upwork to work on your manuscripts and covers. You may use Canva- free or pro in your interiors and covers, too. You can join Canva here

Design your covers according to your categories and titles. My family is helping me with these. My daughter, who is a grade schooler as o this writing, creates amazing cover designs in her free time when she is not doing her Lesson Modules or in her online class.  Most of her designs  have been uploaded to KDP and are now LIVE at the Amazon bookstore. She is so happy and my husband and I are so thankful  and glad as well.

Low Content Publishing Step #5. Publish your Low Content books

After the covers and manuscripts have been finalized, upload them to KDP, set pricing and publish.

Low Content Publishing Step #6. Advertise or Promote your Low Content books

To be found in amazon is neither easy nor hard especially if you have applied the best strategies and procedures but is the competition is very high especially these days, you need to step higher in order to be found. How do you do this? You advertise or promote your products. Social media platforms is one of the most effective way to advertise for free.

Resources and Tools

Here is a list of resources we personally use in our Low Content publishing business.

•        Microsoft Word - FREE
•        Microsoft Powerpoint - FREE
•        Microsoft Paint -FREE
•        Adobe Acrobat-FREE
•        Canva Pro
•        CreativeFabrica.

As a beginner, you may use all those resources mentioned to start building a passive income. Yes, there is a great passive income in Amazon. Here is a proof that building a strong foundation and clear goals for a business gives good results.

As of this writing, there are now over 200 Low and No Content books which are now LIVE at the KDP Amazon bookstore.  Some of these are already making income for us. Our goal is to add more low content books during the year and continue to add consistently in the next years to come.

"Discipline is the bridge between goals and accomplishments." -Jim Rohn

 

Affiliate Marketing: Promote Shopee and Lazada Products

Affiliate Marketing in the Philippines

Affiliate Marketing is one of the easiest and most convenient ways to start earning online. There is a vast affiliate marketing programs available internationally which are accessible in the internet today. These affiliate programs offer different categories from physical products, digital products as well as services. But in this article we will focus on Shopee and Lazada affiliate programs since most beginners in the affiliate marketing world need few guide on how to start in this journey.

The situation in the Philippines amidst Pandemic is not a joke as unemployment rates increase especially in the National Capital Region. Some people who were not given chances to retain their jobs moved to their provinces to start or re-start new lifestyle – in a sense a “new normal”. And if you are one of them, don’t get discouraged but take heart! This may be your chance to become a successful Affiliate Marketer!

Five Easy to Follow Steps on How to Promote Shopee and Lazada Products

Affiliate Marketing Step #1: Registration as a Publisher at Involve Asia – To register at Involve Asia, you need to at least have a “Property” where you can display the Advertisers’ products. The property can be a Facebook page, Facebook group, Pinterest Page, Instagram Business or Personal account, Youtube Channel, Twitter, Website, etc. Fill up the Registration Form with your details, submit and wait for the approval of your account as a Publisher.

Affiliate Marketing Step #2: Approved Account – Once your account is approved, you need to apply to different Advertisers in the Involve Asia platform. When your application is submitted, accepted and approved by the Advertiser, you can then promote any of the products of that Advertiser.

Affiliate Marketing Step #3 Choose a way to promote a product(s). You can promote different products through shoplinks, deeplinks, banners, vouchers, datafeed, etc. One of the most easiest and effective way to promote affiliate products of Shopee and affiliate products of Lazada is through deeplinks. My husband and I often use this method to promote affiliate products because in our experience, this marketing method works for us.

Affiliate Marketing Step #4 Be sure to target the right customers or group of people – correct audience matters! Why? Niche focus is compared to a Dart Board while Dart Pins are compared to your products. You must give or offer right products to the right audience. In other words, throw the pins to the board with precise move force and timing. Likewise, offer products which match the exact tastes, age groups, interests, etc. of your prospective customers.

Affiliate Marketing Step #5 Choose at least two or more properties or platforms to introduce, promote or advertise those affiliate products. We use usually use Pinterest and Facebook when marketing affiliate products.

Why are products from Shopee and Lazada easy to promote in the Philippines?

Most Affiliate Marketers choose to promote affiliate products from Shopee and Lazada because of the following reasons:

• Shopee App and Lazada App – Both applications are user-friendly for both buyers and sellers. The apps can easily be installed with only few clicks.
• Mode of Payments – The Cash-On-Delivery (COD) offer of Shopee and Lazada attracts buyers who are skeptical of payment first policy.  With COD, buyers can check out products without hassle.
• Mode of Shipment – Local suppliers or sellers have the option to choose what couriers to enable in at the seller center back office. Enabling two (2) or more courier providers is an advantage.
• Shopee and Lazada – are the two most popular buy and sell app for all ages in the Philippines.

5.  Trusted Brands and Sellers – There is no need for heavy advertising because most brands and sellers in both platforms are properly screened and verified. The advantage of this is that affiliate marketers that promote these affiliate products and or affiliate programs do not need to heavily boost their promotions or advertising efforts thereby making affiliate marketing an enjoyable business.

Five Tips in Affiliate Marketing – Promote Shopee Products

Affiliate Marketing Tip #1: Choose a trusted brand.  When promoting affiliate products, be sure to read the comments of the buyers and from their comments generate your catchy introduction or promotional text.  For example, you have read a comment saying the product is good, the size is perfect, the color of the items delivered is exactly the same color of the item ordered, etc. Here, you can make advertisement posts like: “This is one of the best sellers. See comments of satisfied customers, etc.”

Affiliate Marketing Tip #2: Be mindful of seasonal products.  For example, one or two months before an event or holiday, you should have planned what affiliate products to promote – Christmas Season products – ham, Christmas tree, gift ideas and e-gift cards, etc.

Affiliate Marketing Tip #3: Use a catchy image or picture when you promote affiliate products to social media platforms. Choose or create images that catch the attention of the audience.

Affiliate Marketing Tip #4. Use texts or put a short text and readable information in the product image – price, sale, unit or brand, etc.  My husband and I have proven that this affiliate marketing method is very effective.

Affiliate Marketing Tip #5.Put a call-to-action in your posts. “Shop now” Buy now” “Learn more”, “Click here”, are just some of the most popular CTAs that work well.

Affiliate Marketing as a Passive Income Stream

Once Affiliate Marketing Strategies are properly planned and set in place, the online business will thrive and will provide a long-term passive income stream. To conclude, affiliate marketing is one of the best and easiest ways to build an online business.  More so, there is no need to buy or manufacture products to sell and promote, no warehouse costs, no shipping costs, no inventory to maintain. Affiliate marketers just need to put advertising strategies, a little investment to promote if you plan to promote via paid advertisements, and of course, the ability to observe market behavior, trends, and courage to implement planned those affiliate marketing strategies you have in mind.

Something for you to think about:

Beginner (Affiliate Marketer 1) – develops new strategies on his own.

Beginner (Affiliate Marketer 2) – implements what is tried and proven strategies

Beginner (Affiliate Marketer 3) – combines new and tried affiliate marketing strategies

Beginner (Affiliate Marketer 4) – confused.

Expert: I think I have experienced 1-4!!! The difference is that I can easily shift and swift when it is needed!

"The first rule of focus is this: where ever you are be there". Unknown Author

"Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus". - Alexander Graham Bell

E-commerce: Start a Dropshipping Business

 What is E-commerce?

What is E-commerce?

E-commerce or electronic commerce is one of the most lucrative businesses in this era. Buying and selling online is becoming popular in almost every part of the world. Most buyers prefer online shopping for convenience while most sellers prefer selling online because there is a bigger audience or larger number of potential customers. I am writing this article both on the point of view of buyers and sellers.  Why? The answer is because in business, yes, any business, there is the “purchasing or buying” side which is as much as important as the “selling” side.  Both newbie and experienced sellers will always look for products they would want create, re-create, re-purpose or manufacture. But most will look for products which are ready for resale.

BUYING AND SELLING

If you are planning to start an e-commerce business, always consider your buying and selling techniques when doing business.  This will lessen the costs, time and effort to be applied in each purchase cycle while gaining higher income in every sale. Let us consider two (2) scenarios: First, a merchandiser or buyer who is looking for ready-made curtains for him to resell will spend lesser costs, effort and time if he buys in bulk. He will get the items mass produced.  Second, a merchandiser who is looking for customized curtains as preferred by his clients.  Both of the merchandisers are looking for curtains, they are both buyers and sellers at the same time, BUT they have different TARGET markets. The first one is targeting a general public as customers while the second one is targeting a group of customers with preferred brands or customized designs which is a definite group of customers. Both the merchandisers in the two scenarios offer something of value to their target markets who have different kinds of the demand or requirement. Another thing, the first merchandiser could not resell the curtains as high as the price of the second merchandiser but he definitely has not spent costs and time as much as the other one did.

In my opinion, decision-making is a critical point in the success of all projects including putting up a business. Do not hesitate to start a business if you want to make a living with your passion.  E-commerce is already in the waves of successes. Get in and make a lucrative income, as well just like others are making. 

By the way, there are lists of buying and selling platforms where you can start selling.  Most are free to join which will allow you to use the quality features of their platforms in order for you to sell your products. In the Philippines, the country where my family and I live, online business and affiliate marketing is now very popular and is one of the booming industries where even small business owners can join.

List of Buying and Selling Platforms

1. Ebay
2. Listia
3. Shopee
4. Lazada
5. Amazon
6. Jumia
7. Newegg
8. Cdiscout
9. Carousell
10. Wallmart
11. Aliexpress
12. Alibaba
13. Tophatter
14. Wish
15. Shopify
16. Own Website

Some of the listed platforms offer free as well as paid services.  You may try the free one first then upgrade if you want to scale up.  Dropshipping in E-commerce is a big solution to most hassles like inventory-taking and warehousing.  With dropshipping, you can buy the products you like to sell or resell and ship them directly to your customers. You do not have to worry about product preparation and shipment for every order. If you really are decided and serious about starting a business – dropshipping or e-commerce is a great option.

Here are some quotes for you:

" Success is the sum of small efforts, repeated day in and day out." - Robert Collier " The man who moves a mountain begins by carrying away small stones. - Confucius